Visual aid & LBL design
Visual aid, LBL and glossary card design for field-force detailing.
A visual aid is a sales conversation on paper. We plan the flow before we design a pixel: the opening, the therapy story, the product pages with claims your team is allowed to make, dosage, and a close that a representative can deliver in two minutes. Then each spread is designed to be presented, not read.
Leave-behind cards and glossary cards carry the same brand language into the doctor’s drawer. Range cards are dense by nature, so typography and hierarchy do the work.
Printed laminated, spiral-bound or perfect-bound, in quantities from a pilot division to a national launch, with matching cartons and standees when you need the whole kit.
What we deliver
- Visual aids: 8 to 40 pages, laminated, spiral or perfect-bound
- LBL and reminder cards, glossary and range cards
- Detailing folders and division launch kits
- Therapy campaign material and CME hand-outs
- Reprints and updates from organised files
What we need from you
- Brand name, composition, approved claims and references
- Therapy area and the doctors it will be presented to
- Brand identity or the previous visual aid
- Quantity, page count if known, and the cycle-meeting date
Work
Visual aid & LBL design: recent pieces
31 pieces
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Questions
How many pages should a visual aid be?
Most work best between 8 and 16 pages. A launch with a strong therapy story can justify more; a reminder piece can be four.
Can you write the content?
We lay out and edit the content your medical team provides and suggest structure. Medical claims stay with you.
What is the turnaround?
Layout in about a week from a complete brief, print in another week for typical quantities. Faster when the brand identity already exists.
Have a launch, a reprint or a new brand on your desk?
Send the brief on WhatsApp or through the form. We discuss the format, artwork, quantity and delivery you need, then prepare your quote.